On Shopping My Closet

On Shopping My Closet

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On Shopping My Closet
On Shopping My Closet
Vintage vibes in Helsinki
Stylish Women

Vintage vibes in Helsinki

Part 2, where Tiia and I talk about her store, current state of 2nd hand shopping and a look into the future

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Tiia VM
Mar 18, 2025
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On Shopping My Closet
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Vintage vibes in Helsinki
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Cross-post from On Shopping My Closet
Dear Substack friends, this is the second part of my conversation with Ewelina of On Shopping My Closet. I hope you like it! Thank you, Ewelina, for having me! -
Tiia VM

“The second hand and vintage market is tumultuous right now. Consumer-to-consumer sales and international bulk vendors are overrunning traditional vintage sellers, and consumers are frantically buying vintage with a fast fashion mentality that focuses on cheap prices. What’s lost in the convenience of it all is expertise and reliability.”

  • How do you recover; re-bounce from a gloomy space and market reality like this?

  • How do you turn things around in your business and your life to continue staying true to your values but also making a living for yourself and your family?

This is the continuation of my recent conversation with Tiia, from Sunday Style Thoughts.


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On Shopping My Closet
On Shopping My Closet
Vintage vibes in Helsinki
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